Pure Fishing Brands: Berkley Hard Bait

Freshwater Hard Bait - Pure Fishing

Berkley PowerBait Pogy Swim Shad Fishing Soft Bait

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits

Berkley Labs introduces new lures designed for Forward Facing

Freshwater Hard Bait - Pure Fishing

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Saltwater Rattle Shrimp

BERKLEY SQUAREBULL FRESHWATER CRANKBAIT: Pro designed by hard bait legend and expert David Fritts, Berkley SquareBull fishing lures are built for

Berkley Squarebull Crankbait Hard Fishing Lures

Inside the science, creation of baits with Berkley Pure Fishing

Saltwater Hard Bait - Pure Fishing

Fishing tackle from the world's most trusted fishing gear brands

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Berkley Scented Flicker Shad® Tiger Pack

Casting for Bass or Trolling for Walleye the Berkley Money Badger Crankbait will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive delivering rod shaking, tail-thumping action. Clicking sound system is tuned to delivers a fish calling balance of sound and action. This bait excels at casting to structure or trolled at a variety of speeds from 1 to 5mph. Draw out the Money Badger hunting actions with highspeed retrieves or trolling.

Berkley Money Badger Crankbait Black Gold 4

Berkley Choppo - Pure Fishing

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the

Berkley Drift Walker Saltwater

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact

Berkley ThinFisher™