Muskie Tackle- Drifter Tackle, Musky Maina, ERC, Sennett Tackle, Loke Lures

The Wood Flaptail excels at being different from other baits., Designed by Chippewa Flowage muskie guide Ty Sennett, the Wood Flaptail is a unique

9 Wood Flaptail

The Super Believer™ is a medium running crankbait with a soft-plastic, live-action tail., Built in the same tradition as the Believer™ and Stalker,

Super Believer - Historical Colors

Muskie Tackle- Drifter Tackle, Musky Maina, ERC, Sennett Tackle

Same as the Burt but with enticing live action plastic tail., The Squirrely Burt™ is an adaptation on the classic and was also developed by Pete

Squirrely Burt™ - Standard Colors

The Rough Runner’s distinct sound is due to it’s unique three-piece design., The Rough Runner is a globe style bait designed by Chippewa Flowage

Rough Runner

Muskie Tackle- Drifter Tackle, Musky Maina, ERC, Sennett Tackle

The Jake is a classic big fish lure, and the #1 BIG MINNOW BAIT on the market today, period!, It’s narrow, flat-sided body combined with a unique lip

Jake - Standard Color Series

Drifter Tackle Muskie Stalker 6'' Jointed Crankbait

The easiest to use, most versatile Glidebait you'll ever throw!, We at ERC worked three years to create it and get it right. It's the easiest to use,

Hell Hound™ - Chrome Series

Featuring a WIDE crawling action due to the extra long stainless steel wings, muskie find the Creeptonite hard to leave alone., The Creeptonite is

Creeptonite

Li'l Ernie™ Great Lakes Series patterns were designed with trophy walleye in mind., Available in 6 inch (Li'l Ernie™) straight model, this lure is

Li'l Ernie™ - Great Lakes Series