Lure of the Month - Berkley Gulp

BERKLEY Gulp!® Alive!® Shrimp Fishing Bait, 3

Synthetic bait proved to be a winner fishing for black sea bass

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Berkley Gulp!® Trout Dough

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Berkley Gulp!® Minnow

Lure of the Month - Berkley Gulp

Berkley BHBPB5.5 Squarebull Crankbait Lure Gilly

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Berkley Gulp Alive Jerk Shad is the next generation in Gulp technology. The Jerk Shad comes floating in the Magic Gravy in 18 oz. livewells,

Berkley Gulp Alive Jerk Shad Pint