Cotton Cordell Big O C77 Oxbow

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

The Cotton Cordell Big O Triple Threat showcases one of the most successful crankbaits in history – available in the three most-effective color

Cotton Cordell C77 Big O Triple Threat Crankbait Assorted 3PK

One of the most-successful smallmouth and largemouth bass crankbaits in history in the three most-effective color patterns The Cotton Cordell Big O is know as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.

Cotton Cordell Big O Triple Threat Fishing Lures

Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle.

Cotton Cordell PK3C77-1 Big O 3 Pack 2.25 in 1/3 oz

Cotton Cordell Big O

Big O Swimbait - 2 ¼'' - Cotton Cordell

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of

Cotton Cordell Big O - Perch - 2 in

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O - Crawdad

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O Chrome Black 1/3 oz

The Cotton Cordell Big O is the original square-lip crankbait and sold more than 1 million lures during its first season of production. Short, squared

Cotton Cordell Big O - Pearl/Red Eye - 2 1/4 in