Berkley Plastic Fishing Lures

4.6 Soft Plastic Fishing Baits. 12 Colors Available When First Listed.

Berkley 4.6 Champ Swimmer Soft Plastic Fishing Baits Choose Colors

The original best seller and ultimate striped bass tool. This 4.5 shad is large enough to entice bigger bass, and small enough to be used on mid size predators. A graceful swimming pattern and the ultimate choice for blitz fishing.

Fat Cow Finesse Baits Fat Shad 5 inch - 6 Pack Bone/Pearl, Beige

In collaboration with Elite Series pro-Mike Iaconelli, Berkley has revolutionized the glide bait industry with the Berkley Powerbait Nessie Soft Glide Bait. This soft-bodied glide bait is reinforced with a mesh joint that offers more action and enhanced durability. With the ability to skip, slide, and cast, it has no limitations in range or difficulty.

Berkley PowerBait Nessie Glide Bait, Golden Shiner, 9in

Berkley Powerbait - Berkley® Fishing US

Berkley Dime Freshwater Fishing Lure, Ghost Red Craw, 1/2oz

CCB Collection Plastic Fishing Lures

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Blacknose Shiner

Berkley Nessie Soft Glide Baits - TackleDirect

Berkley All Saltwater Fishing Lures

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Bonefish

Berkley's SlobberKnocker Bladed Jigs are built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features a durable dowel-eliminating blade break off.

Berkley SlobberKnocker Jig Green Pumpkin Shad / 1/2 oz.

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 2.5in - Silver Bullet

Lot Plastic Fishing Lures

Berkley PowerBait Bonefish Swimbait - Blown Motor